How do people find out about my web site?

What is a URL?

How do I get my own "www.myname.com"?

What does HTML stand for?

What is a scanned-in image?

Where does my web site reside when we're done with its development?

Why don't I see any changes when you say they've been made?

Who will own the work when the project is complete?

Why do I need a web site?

The list of reasons can go on and on…

• Enhance brand awareness. Because of its multimedia capability, the Web can help you increase brand awareness through richer, more engaging brand identity.
• Enhance product awareness. Increase the awareness of your product to a specific target audience.
• Boost lead generation. Take advantage of the interactive nature of the Web to capture leads.
• Speed lead response. Because you get leads immediately, you can respond faster, while the customer is still "hot."
• Reach new customers. Because of its worldwide reach, the Web helps you reach customers who may not be available through other media.
• Add a new sales channel. Add online sales that are incremental to those of your traditional off-line channels such as retail and direct mail.
• Increase sales through existing channels. In addition to providing a new sales channel, the Web can also boost sales through your existing channels by increasing product and brand awareness.
• Improved customer service and support. The Web presents opportunities to increase revenue indirectly through enhanced customer service and support.
• Reduce support costs. It is often cheaper, easier, and more effective to support customers over the Internet than through more traditional methods such as telephone support. In addition, corporations can support employees and business partners over their corporate intranets, keeping them informed and soliciting their feedback.
• Reduce sales costs. Sales over the Internet typically require less overhead and less sales support than traditional sales channels. A Web site can reduce dependence on more expensive sales channels, including retail.
• Reduce inventory costs. A Web site can help you reduce inventory costs by shortening sales cycles. In addition, the Web can help you reduce inventory costs by shortening supply cycles from your vendors.
• Reduce materials costs. Save paper production, printing, and distribution costs by disseminating information electronically over the Internet or intranet. For example, you can publish annual reports, distribute marketing materials, and present customer support tips on your Internet Web site. An intranet Web site can lower the cost of delivering internal manuals and forms.

How do people find out about my web site?

The best way for people to find out about your web site is to add your URL to your traditional advertising media. Put your address on your business cards, product brochures, magazine, radio, newspaper, and TV advertisements. Put it in all your press releases and in your trade show publications. WWW users use "Search Engines" to find things on the web. We will add you to 10 of the most popular search engines so that people can find your site based on key words.

What is a URL?

A URL is a Uniform Resource Locator. This is the address of a page on the web like http://www.horizon.com.au

How do I get my own "www.myname.com"?

This is called a domain name. These names are controlled by InterNIC to be sure there are not duplicates of names. They charge an initial fee to register your domain and an annual fee for you to be able to keep your domain. We can arrange this for you. See "Domain Registration" under our Services.

What does HTML stand for?

HTML stands for Hypertext Markup Language. This is the language that WWW documents use. It is a transportable language that all browsers on all computers are able to read. HTML has grown since it was first introduced and some of the newer features are not understood by older browsers.

What is a scanned-in image?

If a photograph or drawing must be digitized and processed by us, that is considered a scanned-in image. We will scan in the item, crop it, size it for your web site, adjust color, brightness, and contrast as necessary, and store it in JPEG or GIF format for use on the Web.

Where does my web site reside when we're done with its development?

A web site physically resides on a server when we are done with its development.

Why don't I see any changes when you say they've been made?

Your computer caches (saves) web sites that you have downloaded so that if you want to see it again, the computer doesn't have to spend all that time downloading again. On most browsers, there is a Reload or a Refresh button which forces a new download. Bring up the page you want to see, then press "reload" and wait for it to re-download.

Who will own the work when the project is complete?

When the project is done and all parties are satisfied you the client will own all graphic files except source files which can be made available. Our client extranet will allow you to login and download these files at anytime.